As a private label manufacturer, AFP advanced food products llc offers store-branded options for grocery retailers. AFP experts work closely with retailers to create unique possibilities with product differentiation—adapting AFP’s shelf-stable cheese, pudding, and other food items, and personalizing them with retailer-specific labels.
Our private label program adheres to FDA-approved standards of aseptic packaging and flavor quality, with in-brand economy- and premium-tiered options, such as fat free, halal-certified, kosher, low fat, non-GM, protein-rich, reduced sodium, special nutrition, and trans fat free.
As the third-party manufacturer, AFP provides retailers with their own store brand advantage—competitive pricing and profitability controls, without sacrificing taste. Our R&D team works closely with your staff, following their direction for product development, flavoring, and labeling, while ensuring that the AFP reputation for high-quality production and packaging is fully maintained.
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Millennials are open to five or six mini-meals or snacks per day and love local, farm fresh, natural, organic, gluten free, non-GMO, and ethnic foods.
The ‘grocerant’ fresh, healthy experience has a strong relationship not just with millennials but with baby boomers and Gen-X consumers as well.
Portion control appeals to boomers, and fresh foods at an attractive price draw Gen-X families with their busy, on-the-go lifestyles.
C-store chains are actively pursuing more food options with an emphasis on freshness and health
Foodservice will remain a large driver for growth within c-stores, and the demand for healthier food options, along with the continued popularity of snacking, will further the development of this segment.
Prepared foods also give retailers more pricing power and margins, with some prepared foods being priced at $10 or more.
Source: Datassential Pulse 2017 Segment Analysis