Director of Sales & Customer Relations

AFP Corporate Office

As the world’s foremost manufacturer of aseptically packed cheese sauces, spreads, dips, puddings, nutritional products and sauces, AFP advanced food products llc provides delicious products to global markets. Our three manufacturing facilities, strategically positioned within the United States, provide optimum accessibility to the full line of AFP product offerings. We work to deliver market-driven solutions, sharing our vast industry experience and deep foodservice expertise.

We are in search of a dynamic and entrepreneurial person to fill the position of Director of Sales & Customer Relations at our corporate office in New Holland, Pennsylvania. This position will be responsible for defining, proposing, implementing and controlling AFP’s sales strategies and policies, in keeping with the overall business plan.

• Defining sales policy through: Pricing policy and sales terms; negotiation of annual agreements; forecasting and budgeting risk management; customer relations and service
• Rapid development of QSR program
• Co-ordination of AFP customers operating both in the US and abroad
• Coordination of operation marketing activities which supports sales
• Directing and leading sales: recommendation, running selling objectives and controlling the sales organization; adjusting the sales organization according to changes in the business environment; guaranteeing a high level of skills (training, recruitment) and motivation in the sales organization; leading cross-functional “customer groups.”

• Bachelor’s degree in Business Management or equivalent
• Food Retail experience – minimum 7 years; Foodservice experience minimum 5 years
• Proven successful management of a minimum 15-20 sales staff
• Proven successful sales force management (objectives, selling, activity control with specialized software application)

AFP offers an attractive compensation and benefit package, including immediate enrollment in the benefits program and 401K on the first day of employment. Starting pay is commensurate with experience. Please apply online in the Careers tab.

AFP advanced food products llc

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